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Place
your advertising message into the hands
of more than 24,700 Oregon foodservice and
hospitality leaders and reader each month--owners,
operators, and buyers!
Main
Ingredient provides the best direct
connection of any business publication to
Oregon's foodservice industry.
- Reach
over 11,500 Oregon and southwest Washington
food service businesses that account
for more than $4.15 billion in sales.
- Direct
mail distribution of each issue to
every recipient insures unmatched exposure
for your ad message, no waste.
- Achieve
excellent targeted reach to Oregon
restaurant, hospitality, and food and
beverage business owners in all major
segments - includes casual/family dining,
fine dining, bar/tavern, and quick service/fast
food.
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| Suppliers!
Take advantage
of the year-long shelf life and
place your advertising message in
front of 11,000+ restaurant purchasing
decision makers in ORA's annual
Buyers'
Guide issue of Main Ingredient |
Access
competitive advertising rates, frequency
discounts, and ORA members get an additional
20% off all ad rates. Tie-in with merchandising
opportunities at ORA special events.
What
Are Your Customers Reading?
Your
Customers Read Main Ingredient
70% of Main Ingredient recipients spend
15 minutes or more reading each issue.
21% spend more than one half hour reading
each issue.
Your
Customers Prefer Main Ingredient
Recipients prefer Main Ingredient
among the major national and regional industry
publications.*
Prefer most to receive
Would pick up first
Most interesting
Best editorial content
Most practical information
Your
Customers Respond To Main Ingredient
More recipients have responded to advertising
in Main Ingredient than any of the
other major national and regional industry
publications.*
Have purchased products
Have made phone calls
Have visited web sites
Have faxed for information
Advertising
in Main Ingredient influences the
product/service purchasing practices of
a wide number of recipients.
39% say Main Ingredient advertising influences
their buying decisions.
*Includes:
Food Art, Fresh Cup, Hotels, NW Hospitality
News, Nations Restaurant News, Northwest
Restaurateur and Restaurants & Institutions.
Source: Readership Survey, Main Ingredient,
July 2004.
For
further details, view our online Media
Guide. Check out our very competitive
ad rates.
You can also complete an advertising
contract to lock in further savings.
Our
complete Media
Kit includes upcoming features and highlights
where you can tie-in your advertising message
for maximum impact.
Grow
your business and get unmatched direct exposure
for your advertising message among Oregon's
$4.15 billion foodservice and hospitality
industry.
Call
ORA today! Contact Bob Petow at 503/682-4422,
or 800.462.0619 (OR and WA), or petow@ora.org.
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